Sunday, 30 June 2013

An Educated Choice

Back in November, my son and I took a trip to Ann Arbor, MI to tour the campus of the University of Michigan. The school was among a handful that my son was considering with his graduation just a few months away. For me, the visit conjured up thoughts on the investment of college, and whether or not it’s really worth it, which you can read here.
Now, with graduation parties and caps and gowns abundant, my eldest, along with my wife and I, were ready to sit down, lay out the options, and make a decision as to where he would begin the next phase of his educational and life journey. I have to say that my wife and I have been blessed with three bright, entrepreneurial children, including my son. Like the proud parent I am, I’ll brag just a little and share that he graduated 5th in a class of 700. So he had some options. After narrowing down his choices, my son brought three great schools to the table for consideration.
Before I lay out the field of choices, I feel obligated to offer a bit of a disclaimer. One factor weighed heavily on both his decision of where to apply, and ultimately his decision about where to go. In all honesty, my son doesn’t see college graduation as a given. Instead, he seems to have picked up the entrepreneurial bug that’s running rampant in our home and anticipates launching a startup that will call for his full-time attention around his sophomore or junior year. So to him, the most important things on his college must-have list are things like a solid selection of potential co-founders, a culture that embraces risk taking, tools to him launch and grow a business, and an alumni and community network that support new ventures. When he hit on that last one about community, I realized he might be listening to his old man after all, for I’m convinced—and he’s heard all about it—that community is the new currency.
So what three schools were we looking at? Well, there was the University of Michigan and its School of Engineering, Case Western Reserve University, a private school in Cleveland, OH, and the University of Akron, a public school also in Ohio. As with any parent weighing in on the decision, tuition was a big factor. The initial sticker price for the private school was predictably the highest, but when factoring in the scholarships my son received, it was the University of Michigan that took the prize for most expensive at $200,000 for four years—all because we were crossing the state border to get there. Rounding out his top three was the University of Akron’s $8,000 per year price tag, after his applicable scholarships.
As we grappled with the options, we all acknowledged some truths in the decision making process, which I’ve listed out as some commencement speech-like thoughts applicable to any high school graduate:
1) Your future is what you make of it. Yes, it’s a little cliché. But that doesn’t make it any less true. A high school graduate can go to the best school in the country—however they deem it the best. But if they don’t embrace the opportunities surrounding them, there is no guarantee of success. And of equal relevance, people of limited educational advantage have been more successful than anyone would have imagined. It’s up to you.
2) College is no longer the sole repository of knowledge. Today’s online tools and offerings and third-party educational organizations like TED-Ed are abundant and with them, a motivated student can propel themselves educationally beyond anything my generation could have imagined.
3) Select a college for its inventory of resources, not its name. This is especially true when you’ve got an entrepreneurially-inclined child like mine. We looked at each school with a very critical eye and took serious inventory of each school in terms of its assets and programs that would encourage his entrepreneurial proclivities. We looked for things like startup and business plan competitions, industry partnerships, and a faculty with actual entrepreneurial experience (not a CV built to ensure a tenure track) dedicated to mentoring.
Considering these things and reconciling cost vs. benefit, the choice was clear and simple: the University of Akron.
Now not everyone will think we made the “right” choice. Those who think that are most likely buying into the notion that bright ideas, great opportunities, and a hopeful prospect for one’s future are the exclusive entitlements of a privileged few. It’s an idea that higher education has been forced to perpetuate—and I can understand why. But it’s false. Academia is going through a transformation, not unlike the music and print industry. And it’s a much-needed change if you ask me.
Regardless of what’s happening in higher education, I saw my responsibility as the parent of a future potential entrepreneur is to help my son optimize the choices life presents him. My child can graduate from college (should he choose to do so) debt free, with an entrepreneurial mindset. I am certain that pairing will serve him far better than leaving a campus with a debt burden that will hamper his earnings for years to come.
These are the decisions entrepreneurs face on a daily basis—should I buy into the hype or make the right decision for me. Making the most of what life gives you is what being an entrepreneur is all about.

Global Scholars Graduate

What do financial planning, synthetic crude oil, and campaign building have in common? They’re the focus of three entrepreneurs who have recently graduated from the Kauffman Global Scholars Program.
I sat down with these impressive young entrepreneurs to talk about the six-month program, which educates recent graduates from across the globe about the world of entrepreneurship. The program exposes scholars to valuable classroom work, peer-to-peer training, and hands-on experiential learning through internships.
In their own words, our conversation brought to light how this program attracted these incredibly bright individuals, helping them evolve their business ideas, while preparing them to charge into their future entrepreneurial endeavors with confidence.

Getting Out of the Building

The room was busy, but certainly not crowded. There were enough gaps in between the groups of people that I knew if I stood there in the doorway much longer, people would surely realize I had no one to talk to, that I didn't know anyone. That fear set in. The paralyzing gut-clench signifying I was in the self-conscious beginnings of an embarrassing moment.


Maybe you're one of those lucky souls who have no idea what I'm talking about. Maybe you're someone who is completely at ease in a crowd of strangers, moving from unknown people to new friends without a second thought. But if I was to guess, most people (this is not scientific, just an assumption-invalidate it if you must) feel that artic sweat of nerves come over them at this point when you must make those first steps towards talking with a new group of people. You try to think of some quick starting lines that will break the ice; something genuine that you hope will be returned with a likewise heartfelt response. For most of us, it's not the conversation that we have a problem with. We're well adjusted, pretty normal people who can carry on the follow-up questions and wit stained replies. It all lies in that opening sentence. Will this person accept my proposal of communication?
These past days I sat in on Steve Blank's Lean LaunchPad educators class in Palo Alto, California, learning the inscustomer development methodology, and how teachers around the country were facilitating this idea. For those who aren't familiar with this subject, it's the idea that in order to launch a sustainable business or startup, you need to get out of the building and interact with your customers in order to prove or disprove the assumptions you've made about who they are and/or what pains they have that your company can solve. Students are asked to do countless interviews with what they think are their preferred customers. In talking with these "customers" students learn whether their assumptions about what their customers want from a product or service is actually the reality. There were countless issues discussed during the course, but the educators kept coming back to the largest problem they encountered with their students-getting them out of the building.
and outs of
Sometimes students would come back having done little to no interviews. These groups weren't allowed to present that week, because they couldn't comply with the simplest direction: Get out there. Students suffered from nerves during cold calls. They didn't know how to go up to people and start a conversation that produced the answers they needed. Teachers told stories over and over of students lacking the confidence to validate their hypothesis.
So it's not just me. Others suffer from the same lack of courage in this area as well. When I started in this area of entrepreneurship nine months ago, I experienced the same timidity and anxiety about getting out of the building and meeting entrepreneurs, and it was a requirement of my job. Without talking to entrepreneurs and discovering their pain points, how could I ever know about entrepreneurship in its entirety? I needed to find out how I could best help them, and what things they really needed to make their businesses thrive. Just as those approaching their startup through the Lean LaunchPad method needed to find their customers pains in order to help them, I had to be able to talk to entrepreneurs in order to know how to energize and assist the entrepreneurial community.
It wasn't easy. I started with the jargon. At least being able to relate to the vocabulary could keep me going in a conversation for a little bit. "VC funding is not as common as you would think," and "bootstrapping is how the majority of startups begin" were enough to keep people believing I had some credibility. But slowly and surely I found myself interacting with my prospective "customers" more and more. Getting out of the building, or in my case, my own head, and just asking people questions provided me more insight and knowledge about entrepreneurship than sitting at my computer doing hours of research would. I realized my ideas or assumptions about entrepreneurs-people with money searching for their next big idea to jump on and invest in or hackers in hoodies coding the next Facebook-were based on...well, to be honest, I have no idea what they were based on, probably things seen in movies or TV.
Getting out of the building isn't easy. For most people, doing research, tinkering with code or making business plans is what feels comfortable, but these things alone cannot launch a business. Or personify what entrepreneurship is. It is only after interacting with your target market, whether it's customers or other entrepreneurs that you can find a pain to solve.
I still get that gut-clenching feeling standing in a room of people I don't know. I probably always will. But now I know my interactions will lead me closer to aiding entrepreneurs. This is doubly true for founders. A startup cannot definitively say their product or service is solving a problem until they get out of the building, or out of the lab or out of their house...and ask someone.

Entrepreneurship Hits Global Stage in UN Genral Assembly

Yesterday, entrepreneurship was given a spotlight panel at the United Nations General Assembly. This was a great sign of the growing belief that entrepreneurship provides a path to economic growth and a decrease in poverty levels around the world. Our VP of Entrepreneurship, Thom Ruhe, was asked to speak on a panel to discuss entrepreneurship education — an exciting opportunity for the Foundation to continue our mission of advancing entrepreneurship on a global scale.
Thom talked about the importance of presenting people with the opportunity to adopt an entrepreneurial mindset, something we believe can ignite them to follow their ideas and passions into thriving businesses and ventures. He highlighted the need to provide people with the tools and education that allow entrepreneurship to flourish in cities and countries everywhere. Describing several of our programs (Global ScholarsIce House Entrepreneurship Program, and Kauffman FastTrac), Thom demonstrated the significance of infusing entrepreneurship into educational programs of all levels, and for people of all ages.
Thom also pointed out that Kauffman's Global Entrepreneurship Week opens doors on a worldwide scale by raising awareness of the economic benefits from encouraging entrepreneurs to start and grow companies. This year, during the week of November 18, more than 20,000 events will take place in 135 countries.
Many of the other panelists seconded Thom's thoughts with declarations that innovation and creativity are essential for thriving nations and economies. Luke Williams, a professor at NYU's Stern Business School, added that "an entrepreneurial mindset is the best thing economic leaders can have these days." Hopefully, this and other comments made to the General Assembly go a long way in solidifying entrepreneurship's seat at the table alongside the other topics regularly discussed on this global stage. For Thom’s final statement, a quote from our founder Mr. Ewing Kauffman, said it all. "Every individual we can inspire, that we can guide, that we can help to start a new company is vital to the future of our economic welfare."

Thursday, 27 June 2013

Fundamentals of HRM by Decenzo and Robbins Powerpoint Slides ppt


Chapter No: 2 :  Fundamentals of Human Resource Management      Download ppt

Chapter No: 4 : Employees Rights and HR Communications              Download ppt

Chapter No: 5 :  Human Resource Planing and Job Analysis              Download ppt

Chapter No: 6 :  Recruiting                                                                Download ppt

Chapter No: 7 : Foundations of Selection                                           Download ppt

Chapter No: 8 :  Socializing , Orienting and Developing Employees     Download ppt

Chapter No: 9 :  Managing Careers                                                    Download ppt

Chapter No: 10 :  Establishing the performance management system    Download ppt

Marketing Management By Philip Kotler Powerpoint Slides ppt


Chapter No: 1 :  Defining Market for the 21's Century       Download  ppt Slides

Chapter No: 2 :   Adapting Market to the new economy     Download ppt Slides

Chapter No: 3 :    Building Customer Satisfaction, Value and Retention   Download ppt Slides

Chapter No: 4 :     Winning Market through Market-Oriented Strategic Planning    Download ppt Slides

Chapter No: 5 :     Gathering Information and Measuring Market Demand      Download ppt Slides

Chapter No: 6 :     Scanning The Market Environment    Download ppt Slides

Chapter No: 7 :    Analysis Consumer Markets and  Buyer Behavior    Download ppt Slides

Chapter No: 8 :     Analyzing Business Market and Business Buying Behavior     Download ppt Slides

Chapter No: 9 :    Dealing with the competition      Download ppt Slides

Chapter No: 10 :   Identifying Market Segment and Selecting Target Market       Download ppt Slides

Chapter No: 11 :   Positioning and Differentiating the market offering Through the Product  Life Cycle   Download ppt Slides

Chapter No: 12 :  Developing New Market Offerings       Download ppt Slides

Chapter No: 13 :  Designing Global Market Offering        Download ppt Slides

Chapter No: 14 :   Setting the product and branding strategy      Download ppt Slides

Chapter No: 15 :    Designing and managing the services     Download ppt Slides

Chapter No: 16 :    Developing price strategies and programs       Download ppt Slides

Chapter No: 17 :    Designing and Managing value Networks  and Market Channels     Download ppt Slides

Chapter No: 18 :    Managing Retailing , Wholesaling, and Market Logistics     Download ppt Slides

Chapter No: 19 :    Managing Integrated Market Communication      Download ppt Slides

Chapter No: 20 :    Managing Advertising , Sales Promotions, Public Relations and Direct Marketing    Download ppt Slides

Chapter No: 21 :    Managing the Sales Force      Download ppt Slides

Chapter No: 22 :     Managing the Total Market Effort     Download ppt Slides

Wednesday, 26 June 2013

Entrepreneurial : E-Business Optimization by 18 Ways To Get High Quality Backlinks Instantly

Building high quality links involves grueling efforts most of the time, may it be through search and mainly in building it. The most effective ones are usually content based (tedious) and sometimes need approval from the owner of the site you’re trying to get a link from, such as guest blogging, article marketing, resource request, blog commenting and the list moves on.
But the good news is, particularly to those who are just starting their link building campaign, is that there are many high quality and authoritative sites/pages out there that you can get links from for free and instantly. And here are the nominees for the best “easy free backlinks” you can get for your website.

Site Profiles

o    PR – 6
o    After making your site’s profile you can email them to request for dofollow links to be allowed on your page.
o    Anchor text for your keywords are allowed
o    Fast crawl rates
o    Gains Pagerank when backlinks are built to link to it.
o    The page can be done in just 5 minutes.
o    PR – 8
o    Dofollow link of the URL of your website
o    No need to build a page, just search your domain name through Alexa and once you find it, build 1 backlink to direct crawlers to your site’s info page in Alexa, then eventually reach your website to pass through trust.
o    PR – 8
o    Nofollow link but passes massive amount of trust and authority to your site
o    Fast crawl rates
o    Making a company profile page through Wikipedia may only take you 10 – 20 minutes. Just sign up there and write something unique, professional and concise about your website.

Web 2.0 Profiles

o    PR – 9
o    Dofollow link of the URL of your website
o    Fast crawl rates
o    Passes through high volume of Pagerank juice when it gains PR
o    If links are built to your Youtube page, it’s possible to reach PR 5 – 7
o    Profile page can be done in just 3 minutes, you can also choose to upload some videos to make it livelier.
o    PR – 8
o    Dofollow Anchor text link pointing to your site
o    Fast crawl rates
o    Lensmaster page ranks easily on SERPs (very advantageous for branding)
o    Passes through Pagerank, authority and trust rank.
o    You can make a Squidoo Lensmaster page in just 2 minutes, just fill up the necessary details and you can then include an anchor text link to your site (using your preferred keyword) through the bio section.
o    PR – 9
o    Nofollow link of the URL of your site that’s capable of passing trust.
o    Can easily rank for your brand’s name on search engine results’ top page.
o    Gains high Pagerank if external links are built for it.
o    Has fast crawl rates and is good for your site’s page indexation.
o    Sign up for a Twitter account and include your site’s URL on your profile, then that’s it.
o    PR – 10
o    Nofollow URL link of your website.
o    Can quickly rank on SERPs for your brand name.
o    Fast crawl rates and good for page indexing.
o    Easily gains PR along the process, as long as the page is active and has external links pointing to it, however it’s not capable of passing through Pagerank but do pass trust and authority to your site.
o    It’s easy to build one and will only take you a few minutes to complete all the necessary details for your Facebook Fanpage.
o    PR – 8
o    Allows nofollow anchor text link on your profile (you can choose your desired keyword)
o    Fast crawl rates and can help boost your targeted keyword to rank on SERPs.
o    Highly trusted by search engines and can help increase traffic to your website.
o    Signing up and making your Stumbleupon profile can only take 2 – 3 minutes of your time.

Web 2.0 and RSS Feed Submissions

o    PR – 8
o    Fast crawl rates and can help your site get indexed fast.
o    Nofollow link to your submitted article/page, but helps in generating traffic, especially if it gets aggregated by interested users. Note: it’s best to submit high quality contents to make this really work.
o    Submitting your site/blog entry to Digg only takes less than 2 minutes.
o    PR – 8
o    Find a relevant question to the niche of your site and answer it. Include your website’s URL along the answer as the reference.
o    Have super fast crawl rates, that the link you’ve built can be crawled in just hours.
o    Nofollow attributed URL hyperlink, but passes through large amount of trust to your site.
o    Finding a question and answering one will only take 3 – 5 minutes.
o    PR – 7
o    Allows dofollow links to your site (URL and/or Anchor text).
o    Has fast crawl rates and automatically syndicates your blog’s feed.
o    Setting up for an account is easy and only takes a few minutes, which will include making your profile and submitting your RSS feed.

Social Bookmarking Profiles

o    PR – 8
o    Allows dofollow anchor text links pointing to your site, and also allows as many backlinks as you want to be saved using your preferred key phrases.
o    Links you submit can be viewed publicly, which means it’s accessible to search engine crawlers.
o    Moderate crawl rates, so you need to build at least one link to it.
o    Signing up and adding of links can be done within 2 – 3 minutes.
o    PR – 7
o    Have fast crawl rates and can fetch up your bookmarked pages within 24 hours.
o    Dofollow links and usage of targeted keywords as anchor texts are allowed.
o    Overall task only takes 2 – 3 minutes to finish.
o    PR – 5
o    Anchor texts for your keywords are allowed, and links built through your profile page are also dofollow.
o    Gives do 2 dofollow links instantly, where one is the anchor text version of the bookmarked page, and the other one is the site’s domain name.
o    Crawl rate is average, so links pointing to it are needed to ensure that they get indexed by crawlers. *Note: Pinging your social bookmarking profiles is also a good way to let search engines know and visit them.
o    This task takes 2 – 3 minutes to finish, including signing up and URL submission.
o    PR – 5
o    Dofollow link attribute and use of anchor text of your targeted keyword are enabled.
o    Links you submit are viewed publicly, so search engines are able to reach them, however you need to build links to them to make sure crawlers can reach and have your main site indexed.
o    Creating an account and building your site’s backlink through Mylinkvault.com only takes 2 – 3 minutes.
o    PR – 5
o    Dofollow attributed links.
o    Allows keywords as anchor texts.
o    Can place as many links as you like.
o    Moderate crawl rate, but doesn’t necessarily need backlinks to have it indexed, since mine was automatically crawled by search crawlers and got indexed on its own.
o    Overall task takes 2 -3 minutes.
o    PR – 4
o    Dofollow links and can use your targeted keyword as anchor text.
o    Gives 2 dofollow backlinks instantly (the anchor text link and the domain name)
o    Slow crawl rate and it’s advisable to build links through it to get indexed.
o    Overall task takes 2 -3 minutes.
o    PR – 4
o    Allows usage of keywords as anchor texts, and they are dofollow as well.
o    You can also place a dofollow link (only URL) on your profile’s main website section.
o    You can add as many anchor text links as you like.
o    Fast crawl rate, but I suggest that you still build links to it.
o    Signing up and submitting your URLs will only take 2 – 3 minutes on this task.

Final Blow

Once you have built all these pages from high quality and authoritative websites, you can then interlink them, instead of building artificial links through other networks just to have them indexed. You can also make a page/post (like what I’m doing now) that will contain all of those external links, to make certain that your links from these sites will be counted by search engines.
One day is enough to build and invest on high quality – but free links – through all of the given websites. But the important thing is that you do make your links look valuable not just to search engines, but to real people as well. Guarantee that the description that you’ll be using for your site’s links are powerful and confident; always remember that “quality always wins the search engine game”.