Chapter No: 2 : Adapting Market to the new economy Download ppt Slides
Chapter No: 3 : Building Customer Satisfaction, Value and Retention Download ppt Slides
Chapter No: 4 : Winning Market through Market-Oriented Strategic Planning Download ppt Slides
Chapter No: 5 : Gathering Information and Measuring Market Demand Download ppt Slides
Chapter No: 6 : Scanning The Market Environment Download ppt Slides
Chapter No: 7 : Analysis Consumer Markets and Buyer Behavior Download ppt Slides
Chapter No: 8 : Analyzing Business Market and Business Buying Behavior Download ppt Slides
Chapter No: 9 : Dealing with the competition Download ppt Slides
Chapter No: 10 : Identifying Market Segment and Selecting Target Market Download ppt Slides
Chapter No: 11 : Positioning and Differentiating the market offering Through the Product Life Cycle Download ppt Slides
Chapter No: 12 : Developing New Market Offerings Download ppt Slides
Chapter No: 13 : Designing Global Market Offering Download ppt Slides
Chapter No: 14 : Setting the product and branding strategy Download ppt Slides
Chapter No: 15 : Designing and managing the services Download ppt Slides
Chapter No: 16 : Developing price strategies and programs Download ppt Slides
Chapter No: 17 : Designing and Managing value Networks and Market Channels Download ppt Slides
Chapter No: 18 : Managing Retailing , Wholesaling, and Market Logistics Download ppt Slides
Chapter No: 19 : Managing Integrated Market Communication Download ppt Slides
Chapter No: 20 : Managing Advertising , Sales Promotions, Public Relations and Direct Marketing Download ppt Slides
Chapter No: 21 : Managing the Sales Force Download ppt Slides
Chapter No: 22 : Managing the Total Market Effort Download ppt Slides
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