Maybe you have some business
ideas in mind, but you are not sure how original they are. If so, you may be
surprised to hear that not all entrepreneurs come up with totally unique ideas.
You can be innovative without necessarily creating something totally new. Here
are five ways to build on already existing ideas and still create a unique
profit-driven concept.
1. Develop
ideas that are an extension of or a redesign of existing services (For Example,
Sam’s Club is an extension of Wal- Mart).
2. Re-segment
and create improved services (For example, FedEx provides overnight delivery).
3. Re-differentiate
and market the product at a lower price (For Example, Sam’s Club Offers
substantial discounts to its members).
4. Add
value to an existing products or service (For example, some companies sell PC,
s meant to be used only with the internet).
5. Develop
or redesign new version of an existing product (For example, you could
repackage a product such chocolate-chip cookies in a new way).
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